Posted by: uclaextensionmusic | January 5, 2011

Winter Quarter starts today!

Check out this brand new music course that starts tonight!

Entrepreneurship for the Indie Artist
X 451   Music 4 units
For artists who want to market, publish, or promote themselves and be in charge of the business aspects of their careers, this course provides the entrepreneurial tools you need to monetize your music. Emphasis is placed on harnessing the power of the Internet to generate awareness of your music and your brand. Learn how to prepare your business plan along with the basics of self-marketing, publishing, and promotions in the context of the music industry today. Topics include a review of best practices in communication and leadership skills, drafting a business plan that’s in line with your vision for your music, optimizing sales through targeted online visibility, creating a marketing campaign and tracking results, increasing your fan base using the power of social media, self-publishing and keeping the rights to your music, and creating promotions and events to promote your music. Internet access required to retrieve course materials.
Reg# W1546B
UCLA: 1234 School of Public Affairs Bldg.
Wed 7-10pm, Jan 5-Mar 23
¤Sat 11am-2pm, Mar 5, 12 mtgs
(no mtg 3/16)
Shelly R. Hartman, digital music entertainment professional who has extensive experience in online and social media marketing, digital music sales, and artist and label relations. Currently, Ms. Hartman works as the director of Music and Entertainment Partner Relations at Blue Haze Mobile, where she manages sales and business development with music acts and entertainment companies. Previously, she was director of Label Relations, Music, and Lifestyle for PlayStation Network at Sony Entertainment.

Also remember that UCLA Extension allows students to visit classes on the first night to see if it meets their expectations (unless otherwise stated in the course listing and only if space/enrollment limitations permit). If this class peaks your interest, why not give it a try for FREE? Just make sure that you register before the 2nd class meeting…



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